Says the International Association of Independent Publishers: "So many people seem to do news releases wrong, and with hundreds coming in a day, a good news release can make the difference between great exposure for your service, product or event, or no exposure. The book's biggest selling points: lots of actual news releases are shown and critiqued, arranged intelligently by type of release (TV/radio; non-profit groups; business releases; entertainers, and a fine chapter on developing newsworthy ideas)."