NEW YORK — The CDC Foundation has tapped Zeno and Egami, the firm’s multicultural agency partner, to handle communications around its Live to the Beat Campaign, the CDC’s effort to reduce heart disease among Black adults.

Zeno and Egami started working on the initiative, which is now in its second year, in December following their agencies’ participation in the foundation’s bidding process. Majority, an Atlanta creative agency backed by Shaquille O'Neal, handled Live to the Beat Campaign marketing last year.

Zeno’s remit is to manage Live to the Beat social channels through proactive community management and paid digital media and media relations, with the goal of promoting heart disease awareness and prevention in the Black community.

The account is being handled by a joint Zeno/Egami team comprised of health, digital, and earned and paid media specialists with experience bringing disease awareness and engagement campaigns to targeted audiences.

“The work we are setting out to do with the CDC Foundation is the kind of work that motivates and drives us every day,” said Kevin Davidson, deputy managing director of Zeno Health + Wellness East Coast. “We are bringing the full force of Zeno to this work with a fully integrated team, including working side-by-side with our colleagues at EGAMI Group, to help make a meaningful impact in reducing heart disease among Black adults.”