KUALA LUMPUR — Zeno Malaysia has grown its client roster by two, having picked up new business from HSBC Malaysia and YTL Communications.

Zeno’s remit for HSBC includes creating a social strategy that supports its new brand promise, "Opening Up a World of Opportunity." For YTL Communications, Zeno is developing PR programmes to raise the profile of its telecommunications brand, YES, in supporting the creation of a 5G network and infrastructure.
“As the pioneer of nationwide 4G in Malaysia, we now have an important mission to lead the nation by being the first to launch 5G commercially. And to bring world-class 5G plans and devices to enable our vision of ‘5G for All’ in Malaysia,” said YTL CEO Wing Lee (pictured). “Zeno understands the dynamic market landscape and the importance of our mission as the catalyst to drive digital infrastructure innovations for the country. We are happy to be working with the Zeno team, tapping into their communications expertise to tell our story to the stakeholders.”

The addition of the new clients come on the heels of other recent B2B wins. Identity products company HID Global name Zeno Malaysia its agency of record. iNTERCiTY, a document processing and record management company, has engaged Zeno to provide PR and content support.

"As Malaysia gears toward post-pandemic recovery, we are honoured to represent progressive brands like HSBC, YES and more, in discovering new opportunities and creating experiences in the new normal for its customers,” said Amanda Leong, Zeno Malaysia’s managing director. We’re excited to leverage our creative, fresh approach in communicating with the intended audiences in a more authentic manner to deliver real business impact.”