Ben Kaplan is CEO of Top Worldwide and the man behind Nationalday.com, the authority on national days dedicated to people, places and things. He joins Diana Marszalek on the PRovoke Media podcast to explain why he is a big believer in PR firms owning their own distribution channels to push out content to consumers so they have more control and agility than relying on third parties.

 

The PRovoke Media Podcast is produced by Markettiers. Support for this podcast comes from Notified, the integrated, intelligent and easy-to-use PR software. Get a free demo today at Notified.com. 

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