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This episode of the PRovoke Podcast features Ketchum's Melissa Kinch and Lisa Sullivan to talk about the emerging "Techruptor" demographic — considered to be young, digital native consumers who are at the same time the earliest adopters and also tech’s biggest critics. The conversation also explores a study that reveals consumers’ feelings on data privacy and cyber security — and the actions they are taking as a result of their distrust that even extends into the 2020 election.

The PRovoke Podcast is produced by Markettiers.
 
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