Larry Weber was in on the dawning of tech PR some 40-plus years ago, since when he’s founded several agencies including The Weber Group, which, along with Shandwick International, was the precursor to today’s Weber Shandwick. Today, Weber is chairman and CEO of Racepoint Global, which this year celebrates is 20th anniversary, and the author of several books including Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose. On this episode of the PRovoke Media podcast, Weber discussed the evolution of tech PR, storytelling and why capturing and relaying purpose is a critical component of successful communications.


The PRovoke Media Podcast is produced by Markettiers.

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