Chris McCafferty, the founder of Kaper, which then became part of Karmarama, joined Publicis Groupe agency MSL in 2019 as UK chief executive. He joins Maja Pawinska Sims on the PRovoke podcast to talk about the agency’s new data-driven insights tool, Belief Stack, and the growing importance for brands to understand the deeply-held beliefs and values of their audiences, as well as his ambition to turn the agency into one of the most progressive networked firms in the industry.

The PRovoke Podcast is produced by Markettiers.

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