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In this PRovoke Media podcast, Lippe Taylor CEO Paul Dyer discusses his new book Friction Fatigue, in which he challenges brands to accept the failures of advertising and start engaging consumers on their own terms.
The PRovoke Media Podcast is produced by Markettiers. Support for this podcast comes from Notified, the integrated, intelligent and easy-to-use PR software. Get a free demo today at Notified.com.
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