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Podcast: Rory Sutherland On Behavioural Science, Big Data, Trump, Brexit & More

Ogilvy & Mather UK vice-chairman drops by the Echo Chamber to explore why behavioural science is of critical importance for companies seeking to understand why people make decisions

Holmes Report 17 Mar 2016 // 12:59PM GMT

Podcast: Rory Sutherland On Behavioural Science, Big Data, Trump, Brexit & More

Subscribe via: iTunes | Feed

Ogilvy & Mather UK vice-chairman Rory Sutherland makes a highly-anticipated appearance on the Echo Chamber PR show. In conversation with Arun Sudhaman, Sutherland explores why behavioural economics is of critical importance for companies seeking to understand why people make decisions, and addresses the "fetishization of data". Sutherland also discusses the rise of Donald Trump, the Brexit campaign and why emotional arguments matter more than rational ones.

The Echo Chamber podcast is produced by Markettiers4DC.

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