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In the latest Echo Chamber episode, Ketchum chief engagement officer Stephen Waddington discusses the modernisation of PR. In a wide-ranging interview with Holmes Report editor Arun Sudhaman, Waddington explains why technology is reshaping public relations practice for the better, but warns that many firms face irrelevance if they do not embrace new models and methods.

Also on the agenda are Waddington's views on Robert Phillips' book 'Trust Me, PR Is Dead' and his thoughts on why senior PR executives are still so wary of social media.



The Echo Chamber podcast is produced by Markettiers4DC.

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