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Podcast: Larry Weber On The Evolution Of Tech PR

Larry Weber, founder & CEO of Racepoint Global, joins the PRovoke Media podcast for a conversation about the evolution of tech PR over the last 40-plus years and the critical role purpose plays in successful communications.

PRovoke Media 29 Jun 2023 // 1:54PM GMT

Podcast: Larry Weber On The Evolution Of Tech PR

Larry Weber was in on the dawning of tech PR some 40-plus years ago, since when he’s founded several agencies including The Weber Group, which, along with Shandwick International, was the precursor to today’s Weber Shandwick. Today, Weber is chairman and CEO of Racepoint Global, which this year celebrates is 20^th anniversary, and the author of several books including Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose. On this episode of the PRovoke Media podcast, Weber discussed the evolution of tech PR, storytelling and why capturing and relaying purpose is a critical component of successful communications.