
Methodology
Find out how we compiled the Innovator 25, from nominations to expert research.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
PRovoke's editorial series published in collaboration with partners.
For being a part of one of the most successful — and memorable — examples of branded storytelling with Chipotle’s “Cultivate a Better World Campaign” that produced “Back to the Start” and this year’s Cannes Lions Best Show Winner “The Scarecrow.” For seeing past the lure of big-name talent, and instead, in the appeal of pop culture relevancy. And for making content that consumers actually want to talk about.
Most innovative PR/comms campaign you’ve seen in the last 12 months?
Sound Of Honda
What brands and/or agencies are most innovative when it comes to marketing/PR?
Nike, Honda, Apple, Disney, Chipotle, W+K, Dentsu
Describe a moment in your career that you would consider ‘innovative.’
As CAA’s first homegrown Creative Executive, I was dropped into the deep-end of the entertainment industry, the mailroom, as a brand-centric creative person. The experience of growing up as both an agent and creative has influenced all of my work – from creating an original mobile game to telling a brand’s story to building a music festival from scratch.
Who is your mentor and why?
Jae Goodman, Jesse Coulter, and the CAA community. I started as Jae’s assistant at CAA Marketing eight years ago. Since then, I have spent my years with Jae and Jesse developing a shared vision for brand storytelling in a building of amazing people (agents, executives and clients) that make my work and me better every day.
How do you get inspired?
Collaboration. There is nothing more inspiring than working with a great team. I’m so fortunate to work with my colleagues, collaborators like Moonbot Studios, and clients like Chipotle.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Respect the process. You have to implement a process and culture that is idea-driven and commit to it for the long run. It helps an organization feel comfortable with being uncomfortable – which is critical to innovation.
In your opinion, what’s the most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
For storytellers, it’s a three-way tie between MIT Media Arts, the City of Los Angeles, and the “land” of the independent game developers. Joi Ito is leading an incredible new and open chapter at Media Arts Lab. Los Angeles is having another creative renaissance driven by greater diversity in its composistion, thinking and creativity. The Indie gaming space is creating the most exciting and emotional storytelling in the world.
What’s your favorite time of day and why?
The wee small hours of the morning. The world feels quiet and the possibilities limitless.
Find out how we compiled the Innovator 25, from nominations to expert research.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]
Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap© Holmes Report LLC 2021