Hearing from many marketers who have attended esports business conferences like XLIVE and HIVE Esports Business Summit recently, we know that many non-endemic brands are looking for the right entry point into the dynamic world of esports. An industry poised to be a billion-dollar revenue generator by 2021, professional gaming presents many sponsorship opportunities for brands to reach a diverse, global audience. Connecting with this wide-ranging audience is not easy, but some brands have managed to do so successfully with the use of influencers and creative storytelling.

In the video below, we offer some helpful tips and insights for marketers looking to engage with fans of this dynamic space  — authentically, creatively, and meaningfully.