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Every international business and brand leader in China knows that East versus West is an inescapable dilemma for brands. ...
The Orangeblowfish 28 Sep 2021
In this Q&A with Siu Tang, founder & creative director The Orangeblowfish, we delve into the cultural differences betwee ...
Jean Chua 28 Sep 2021
Many brands miss opportunities in China by not understanding how to adapt their global DNA to a very different local cul ...
The Orangeblowfish 25 May 2021
To uncover some of the misconceptions about branding and marketing in China – and get some advice from those who have se ...
Jean Chua 25 May 2021
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