PRovoke Media 22 Mar 2022 // 2:27AM GMT
PRovoke Media has partnered with The Orangeblowfish to discuss the changes in how retail brands connect with consumers in China and how global brands can capitalise on these trends. In this conversation, Asics Greater China MD Hilda Chan and The Orangeblowfish founder and creative director Siu Tang also discuss why local insight is critical to overcoming hurdles in the country.
0:40 Changing trends in how retail brands connect with consumers in China
3:50 The importance of local insight
8:05 What global brands can learn from the localised creative approach in China
17:47 How global brands can capitalise on creative trends in China
28:10 Common hurdles for global brands to overcome when appealing to Chinese consumers
PRovoke Media has partnered with The Orangeblowfish on a series exploring how brands miss opportunities in China by not understanding how to adapt. Read the full series here.