“Brands don’t need to tackle every societal issue in the world but, to remain relevant and successful, they need to contribute to the change people want to see in the world.”
Melissa Waggener Zorkin, Global CEO and Founder, WE
“Social impact has to be embedded within the organization and underpinned by a strong sense of purpose.”
Greer McCracken, General Manager, Global Communications, Workplace and Wellness, Cotton On Group
“What we eat, what we wear, who we associate ourselves with — all these are ultimately a reflection of our personal values and purpose, so I believe it is becoming a non-negotiable for brands to tell those stories and be transparent.”
Ruth Allchurch, Managing Director, UK, WE
“Senior leadership has a vital role to play in representing organisations. We know that the behaviour of company executives massively influences the perception of a brand amongst key stakeholders.”
Catherine Devaney, Deputy Managing Director and Head of Health, UK, WE
“As communicators, this is our chance to bring the spotlight back on our shared humanity.”
Nitin Mantri, Avian WE Group CEO
“If a brand isn’t living up to its purpose, employees are the first to notice. It’s critical to involve them and empower them to help.”
Beth Keebler, Vice President, Consumer, WE