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Coca-Cola is the most respected brand in the US, narrowly ahead of rival Pepsico and candy company Hershey, while Delta ...
Holmes Report 20 Jul 2014
A powerful combination of challenger thinking and storytelling can help brands earn consumer attention.
Holmes Report 03 Feb 2014
To tell you the truth, I find that most marketing people don’t really know what positioning is.
Holmes Report 18 Mar 2012
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