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Public relations is changing. You’ve probably heard about it. It goes something like this: The consumer is in charge. Tr ...
Paul Holmes 01 Sep 2007
From a marketing perspective, a blog can be an excellent tool to build awareness of your company, product, or brand; bui ...
Paul Holmes 16 Aug 2007
Blogger interest and online buzz around new product launches is tightly linked to paid media spending, according to a ne ...
Paul Holmes 02 Aug 2007
In his new book, The Cult of the Amateur, Silicon Valley pioneer Andrew Keen establishes himself as the undisputed King ...
Paul Holmes 30 Jun 2007
Fewer than 5 percent of large and midsize companies around the world currently have a corporate blog, according to a new ...
Paul Holmes 29 Apr 2007
A majority of online Americans (55 percent) say bloggers are important to the future of American journalism and 74 perce ...
Paul Holmes 18 Feb 2007
More than a third of communication directors believe that the representation of public relations at board level has been ...
Paul Holmes 18 Dec 2006
Public relations professionals in the United States and United Kingdom are in agreement about the growing importance of ...
Paul Holmes 11 Dec 2006
Prior to the rise of blogging, PR people were forced to rely on the blunt and cumbersome traditional media, an imperfect ...
Paul Holmes 20 Nov 2006
Only one in four universities in the U.K. is adapting its courses to reflect advances in social media, according to a su ...
Paul Holmes 23 Sep 2006
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