The 2022 SABRE Awards South Asia is now accepting entries ahead of the early deadline of 6 May.

The 10th SABRE Awards South Asia, again produced by PRovoke Media and PRCAI, will take place later this year. Entry fees have been capped at last year's levels, while categories have been streamlined and added upon, to reflect the current state of PR work across South Asian markets. 

All of the relevant entry information and fees can be found here, along with the procedure for making online entries. Entries will be accepted beyond 6 May until 3 June upon payment of a late fee.

A jury of industry leaders will be announced soon. The judging process will be chaired by PRovoke Media editor-in-chief Arun Sudhaman and PRCAI president Atul Sharma.

The categories have been modified this year, and include new areas focused on corporate culture and change, diversity communications, technology integration and startups. In addition, a new free-to-enter category will recognise the PR student of the year, and is open to current PR/communications school undergraduate or postgraduate students in a South Asian country. 

"Every year we get to witness extraordinary work at the SABRE Awards from across industries and geographies," said Sharma. "This year, we are adding new categories to the awards, to celebrate the creative and innovative storytelling happening across new and emerging sectors. I am also hoping that we will see more participation from the industry celebrating our people and their work as they set higher benchmarks at the SABRE South Asia Awards this year."
Last year's SABRE Awards South Asia saw #GroomTheirFuture by Gillette Barber Suraksha Programme take home top honours.