PRovoke Media 16 Aug 2023 // 2:48AM GMT
SINGAPORE — Ogilvy, Weber Shandwick and Dentsu will take home multiple Innovation (IN2) SABRE Awards on 27 September, alongside several other winning consultancies.
The Innovation SABREs recognize excellence in insight and innovation, with a particular emphasis on content creation across paid, earned, shared and owned channels, in formats ranging from live events to digital and social media, and newer technologies such as AI and virtual reality. Winners and finalists were determined by a panel of more than 60 jurors.
Ogilvy, which won four IN2 SABRE Awards, led the field ahead of Dentsu and Provocate, which landed three each, while BlueFocus and Weber Shandwick each won two. Ogilvy Australia, notably, won the Agency of the Future category.
Several other consultancies won one IN2 SABRE Award, representing a geographic cross-section that spans the Asia-Pacific region, including Australia, China, India, Japan, Korea, Malaysia, Singapore and Taiwan.
The winners will be honoured during PRovoke's Asia-Pacific Summit which returns to Singapore on 27 September. Tickets for the daytime ceremony —as well as the accompanying PRovoke Media Asia-Pacific Summit — are available here.
The daytime event will precede the 2023 Asia-Pacific SABRE Awards dinner ceremony that evening, which will unveil Gold and Diamond winners, along with Agencies of the Year and Best Agencies to Work For.
A complete list of IN2 SABRE winners and certificate of excellence honorees is here.