LONDON — Boutique B2B agency 3Thinkrs has appointed strategic communications specialist Beth Coombes as a director.

For the past 11 years, Coombes has been working as an independent communications consultant. She brings more than 20 years’ experience in strategic and trade communications to the agency – named as PRovoke Media’s EMEA new consultancy of the year for 2023 – and has worked with B2B and consumer brands including Audi, ManageEngine, FloQast, GoodShape, L’Oréal and P&G.

Coombes is the agency’s second director appointment; she will work with client services director Becca Ross to help lead the agency, alongside founder and CEO Ruth Jones, the former UK managing director of Lewis, who set up 3Thinkrs in 2020.

Jones said: “Beth is a proven leader and an accomplished communicator. Her extensive B2C and B2B experience, gives her a unique perspective to help drive creative client campaigns. I am delighted to appoint Beth as director to help us deliver great results for clients and drive our next phase of growth.”

Coombes added: “I’m delighted to be part of a team that’s being recognised for our ability to disrupt the status-quo. In just under two years, we’ve picked up a trio of agency awards, generated front-page national stories and have worked with highly ambitious clients and an incredibly talented team. I’m looking forward to helping to carve out our next path.”