SYDNEY — The 6AM Agency has expanded into Asia after winning brand creative duties for Haroutine, a a Korean nutraceuticals brand that is set to launch in the US.

The Australian consultancy, which specialises in health, wellbeing and sustainability, has hired Shinyng Lee and Yoyo Xu as nutrition counsel and marketing manager, respectively. Lee is based in Malaysia, while Xu works across China and Vancouver.  

In addition, the 6AM agency can call on the support of senior counsel Peter Osborne as it steps up its Asian presence.

“Evidence-based wellbeing, sustainability and purpose have long been in 6AM’s DNA,” said Fish. "Our purpose is to deliver work that makes a real impact for people and planet, and we are lucky to have many opportunities to contribute positively, through the PR work we do, with great support from our colleagues in media.”

Fish, who is also a founding member and co-chair of the marketing committee of global nonprofit Women In Nutraceuticals (WIN), believes her firm has a substantial opportunity to leverage the firm's combination of health, wellness and sustainable expertise across Asian markets. 

In addition to a number of new client wins, 6AM also supports a number of nonprofits, including Bambuddha Group, Childhood Dementia, Wayside Chapel and WIN.