LAUSANNE — Laura Scorza Wade, the head of sustainability communications at Ketchum’s Swiss affiliate PRfact, is also taking on the leadership of its offices in Lausanne, Geneva and Lugano.

Scorza Wade joined PRfact in July after more than 11 years at Logitech – one of the agency’s clients – where she started as PR manager for EMEA in 2008 and was head of communications for EMEA and Asia-Pacific by the time she left in March this year. Before that, she had worked agency-side at H+K Strategies in the Middle East.

In her additional role as PRfact’s business unit director for southern Switzerland, Scorza Wade will continue to implement the agency’s strategy in the French-speaking part of Switzerland and the Italian-speaking region of Ticino.

PRfact managing partner Marc Schlittler said: "With Laura, we not only have a specialist in sustainability communication, but also someone with international experience, which enables us to provide our customers with more support at a global level.”

Scorza Wade added: “I loved the welcome I received from the teams in Zurich and Lausanne when I joined PRfact this summer and I am very happy to be accompanying them on this new adventure. From Lausanne and Geneva to Valais and Ticino, this vast region is full of amazing companies waiting to be discovered and we have a talented team that can accompany them on this journey with a 360-degree communication approach. We look forward to seeing new projects come to fruition.”

Headquartered in Zurich, PRfact opened its Lausanne office in 2016 to improve relationships with journalists, influencers and bloggers in French-speaking Switzerland. Since then, two more branches in Geneva and Lugano have been were opened to cover the southern region of Switzerland.

The agency has 26 employees across its four offices and its client portfolio includes Ben & Jerry’s, Bosch, Braun, Diageo, Electrolux, Neutrogena, Samsonite, Sennheiser and Swarovski.