LONDON — African fintech-as-a-service provider ImaliPay has selected Centropy PR to manage global communications after a competitive pitch. The win comes following ImaliPay’s $3 million funding round to offer financial services to under-served gig workers across Africa.

Nairobi-based ImaliPay was launched in 2020 by Tatenda Furusa (pictured, left) and Oluwasanmi Akinmusire (right), both former senior execs at African digital payments firm Cellulant, after Furusa noticed the challenges ride-hailing drivers faced when accessing working capital or emergencies such as running out of fuel. Akinmusire recently addressed the UK Parliament, discussing the how the digital skills crisis is affecting workers around the globe.

Centropy will lead ImaliPay’s global communications programme, managing thought leadership, media relations, public affairs and content creation as part of an integrated communications brief.

Furusa said: “Our business is growing, and we needed the right PR partner to help elevate our brand in Africa and to the wider global fintech community. The Centropy team gave a fantastic presentation, bringing expertise, insight, and creativity to our brief and we are delighted to be working with them.”

Centropy founder Steven George-Hilley added: “ImaliPay is a truly innovative company with a clear vision, and we’re thrilled to be selected by such an ambitious brand.”