LONDON — Alfred has hired a new strategy and creative lead, as well as making other senior hires and promotions as part of its growth plans.

Hannah Jackson (pictured, centre) joins the agency from Virgin Media, where she had been external communications manager since 2020. She had a brief freelance stint previously with Alfred and has also worked agency positions at Sling & Stone in Sydney, Fever and Cake in London.

In the newly-created strategy and creative role, Jackson will support the senior team across current and new business.

At the same time, the agency has promoted associate director Holly Legg (pictured, right) to board director, where she joins the leadership team that includes founder and managing director Dan Neale, deputy MD Lucy Newson, client service director Hannah Lynch and non-executive directors Michael Murphy and Otto Stevens.

Legg joined Alfred seven years ago from Fever, with a role that has included leading Alfred’s people and culture initiatives.

Additionally, Alfred has hired Mark Hamill (pictured, left) as associate director to head up the agency’s games and technology division, overseeing clients including HTC, 505 Games and Miniclip. He joins from Golin, where he led clients including Lego, Garmin and Clubhouse.

Newson said: “As we continue to grow and focus on work that fits our ‘movements not moments’ proposition, it’s crucial for us to bring in the best talent from within the industry and promote our own. Holly has made a tremendous impact on the business through her leadership, and work on people and culture.

“Our new creative and strategy lead was a no-brainer, as we knew when we met Hannah that she shared our ambition for creating brave work that has a positive impact not only for our clients, but on the world around us. Mark joins at a time of rapid growth for our games and technology division and is already making an impact and overseeing multiple new wins.”

The appointments and promotion come after Alfred increased revenue by 55% in 2021, to £2.1m million and doubled its team, which now totals 30 people. Recent client wins included Sainsbury’s.