Maja Pawinska Sims 05 Jul 2022 // 7:36AM GMT
LONDON — Travel, culture and lifestyle specialist agency AM+A Marketing & Media Relations has opened its first venture outside the UK, following several account wins in the Baltic region, including Sonos.
The new office, in Riga, Latvia, is the agency’s third, after London and Scotland. It will be led by local marketing and social media specialist Dārta Ozola. The new Baltic team also includes PR and marketing executive Malin Tillström (pictured, right).
For Sonos, AM+A is providing PR and influencer services in the three Baltic markets: Lithuania, Latvia and Estonia. The agency’s remit for the wireless speaker and home sound system brand includes press office services, media experiences, strategic partnerships, events and influencer campaigns in the region for existing and new products such as the Sonos Ray soundbar.
Managing director Frank Marr (pictured, left), who founded the 16-strong agency in 2010, told PRovoke Media: “Our strategy of opening an office in Riga is for it to serve the Baltic region to provide their organisations with a global communications service, provide agency services within the Baltics, and to grow our digital marketing team there. The three countries have a population of around six million combined, and they are very advanced when it comes to technology, so we see huge potential in the region: Estonia has the most unicorns per capita in Europe.”
The agency is already working with a number of other clients in the region, including Latvian tech retail unicorn Printful and Kaunas European Capital of Culture 2022.
Marr added: “Domestic market specialists remain important, but while online retailing continues to grow, organisations continue to request a mix of integrated PR tactics and international representation. For 2022, we decided one focus of our agency growth would be an international offer to new and existing clients. We’re excited about becoming and building a more global orientated agency which remains agile and innovative”.