LONDON — The 2023 AMEC Global Summit of Measurement and Evaluation will focus on demonstrating the true impact of communications, with the theme of “Vanity to Value”.

AMEC's annual event takes place in Miami from 15 to 17 May and is aimed at PR and communications professionals and those involved in the research and analytics sector.

The programme features a number of sessions on different aspects of AI, as well as analysis of Qatar’s reputational risk analysis during the World Cup and a look at World Health Organization communications during Covid. Other topics include behavioural science, hate speech, tech stacks, Twitter, misinformation and using data for storytelling.

As well as keynotes by global research and analytics firms and PR agency speakers – including from Golin, Ketchum, H+K Strategies, Lynn and Weber Shandwick – organisations including NATO, L’Oreal, Shell, LinkedIn and Carnival Cruise Line will share communications measurement case studies at the summit.

AMEC global managing director Johna Burke told PRovoke Media: "Web 3.0 is one of many reasons the industry must evolve beyond basic vanity metrics to deliver value to their organization. We see more PR and comms planning, which is encouraging. The speakers in this program will help delegates evolve from a cost centre to a value chain management for stakeholders and the organization overall. 

"The AMEC Summit will feature global thought leaders sharing interesting case studies, data challenges, solutions, debate, networking, and fun. Any professional communicator needing help to get started demonstrating the effectiveness of their communication or levelling up their program moving from activities to outcomes and impact needs to be in Miami. We will have several sessions dedicated to tech and AI, however, these are now table stakes for top performers and consequently will be part of almost every conversation in some way."

The summit is sponsored by media search and analysis firm GlobalNews Group, as well as Datascouting, Onclusive, Mediatrack, Ninestars, Opoint, Researchscape, Ventla, Carma, Conversion, EMM, LexisNexis, LocoBuzz, MediaHQ, Notified, Southwest, and Ketchum.

PRovoke Media is the media partner for the event, along with data-driven PR agency Hard Numbers as PRovoke Media’s content partner; the agency’s co-founder and creative director Paul Stollery will also be leading a session on guaranteeing earned media coverage.

The AMEC Summit takes places from 15-17 May in Miami. To book your ticket for the event, register here.