LONDON--American Express is understood to be in talks with UK firms regarding its PR activities in the market.

The credit card company works with MHP in the UK, while international duties are handled by Ogilvy PR.

The process is understood to be at an early stage, and may not necessarily involve a wholesale restructuring of AmEx's existing agency relationships.

One agency source familiar with the situation told the Holmes Report that AmEx is seeking additional support for specific projects. Another, however, noted that the company wants a more cohesive approach to its various PR initiatives.

AmEx representatives did not respond to request for comment.

AmEx is currently in the midst of a global restructuring programme, scaling back its travel services in recognition of consumer shifts towards online and mobile consumption.