ROME — APCO Worldwide has unveiled a number of new leadership positions in Europe, across its corporate reputation, public affairs, crisis, geo-commerce and health divisions.

Arnaud Pochebonne, managing director of APCO in France, will now serve as the regional lead for corporate reputation. Pochebonne (pictured), who joined the agency in 2018 after 16 years at Weber Shandwick, specialises in strategic and operational consulting, crisis communication, change management and executive positioning,

At the same time, Theo Moore, managing director of APCO in Brussels, becomes the regional lead for public affairs; he joined the firm in 2009 and became MD in 2019.

With current UK managing director and 18-year APCO staffer Roi Feder moving into an international role focusing on APCO’s geopolitical advisory services, Daniella Lebor and Tom Short have been elevated to co-managing directors of the London office, having jointly served as deputy managing directors since January 2022.

APCO has also named Geoffrey Pelham-Lane as chairman of APCO in the UK. Pelham-Lane is a co-founder and CEO of Camarco, the London-based financial communications firm acquired by APCO in March this year. Before founding Camarco in 2014, he was global president of strategic communications at FTI Consulting for 12 years.

The firm has also reinforced its regional leadership in the crisis, geo-commerce and health practices. Bianca Egli, a senior director based in Frankfurt, will serve as the regional lead of the crisis practice, while Valeria Rubello, a director based in Rome, becomes regional lead of the geo-commerce practice.

In addition, Alexandre Marie Saint Germain, a director based in Paris, has been elevated to lead the health practice lead for Europe and France and will also be responsible for steering the firm's European development strategy and coordinating APCO's teams in Brussels, the UK, Germany, Italy and Israel.

APCO’s European president Paolo Compostella said: “As APCO continues to grow and evolve, we are committed to ensuring that our leadership team keeps the pace of our expanded offer, while remaining true to the culture that has been guiding our firm for almost 40 years.”