DUBAI — Asda’a BCW has appointed Rami Halawani, formerly director of marketing and communications at Dubai Chambers, as executive vice president of client services.

Halawani joins the agency after 12 years at Dubai Chambers, a government-backed non-profit focused on supporting and expanding the city’s business community, where he led global communications strategy and internal and external stakeholder engagement.

The move is a return to Asda’a BCW for Halawani, who was an integral part of the agency’s growth from 2002 to 2009 as regional director for Levant and North Africa, managing wholly-owned and affiliate offices in Lebanon, Jordan, Syria and Egypt, in addition to leading the consumer marketing and healthcare practices.

In his new role, Halawani will focus on strengthening key client relationships, providing reputation and crisis management counsel, and building new business partnerships.

BCW MENA president and Asda’a BCW founder Sunil John said: “It is such a delight to welcome back Rami, who has played a key role in building our regional network. Rami will provide in-depth counsel to our clients with his demonstrated skills in integrated and digital-first communications as we chart a new growth strategy in 2023 focused on delivering exceptional client service.”

Halawani added: “This is a true home-coming for me. With the communications industry evolving at a tremendous pace, it is important that agencies focus on real value addition through service diversification and innovation – and Asda’a BCW has been at the forefront especially with the region’s most quoted thought leadership initiative – the annual Arab Youth Survey and the recent launch of ESG advisory OnePoint5”.