LONDON--Big data innovator Splunk has charged Text 100 with overseeing public relations in EMEA.

Text 100 secures the brief following a five-way pitch, and will support a company ranked as the world's fourth most innovative by Fast Company earlier this year.

Splunk operates in the area of machine data, making information accessible and usable to businesses.  Machine data is one of the fastest growing segments of “big data” and is generated by websites, apps, mobile devices and other sensors and technology that are constantly producing data.

Text 100's appointment follows Splunk's successful IPO last year. Recent financials reveal an increase in revenue of 64 percent over the last 12 months, taking the company's value to $3bn.

"Splunk software delivers profound return on investment for organizations around the world," said James Murray, vice president and general manager of EMEA, Splunk. "What impressed us about Text 100 was both their excellent grasp of how exciting our market opportunity is and the creative ideas they brought to the table."

“Splunk is one of the most exciting and disruptive tech firms today, helping make sense of the explosion of data that businesses are grappling with," added Text 100 London MD Dan Baxter. "The level of operational intelligence Splunk provides can genuinely transform how business is done and decisions are made, and we are delighted to have the opportunity to support the team in the next stage of their European growth story.”