Maja Pawinska Sims 23 Sep 2020 // 11:01AM GMT
LONDON — Blurred has made two senior corporate communications hires to support clients in its growing Environmental, Social, Governance & Purpose portfolio.
Anisha Vikram Shah (pictured) joins the firm as a consulting director and Stefan Colligan as a senior consultant. They will work alongside the core team as well as Blurred’s consulting and creative cohorts.
Vikram Shah joins Blurred from Ketchum, where she was a practice director in its corporate reputation team. She was previously VP of Weber Shandwick’s corporate practice in New York.
“After three and a half great years at Ketchum London, I'm thrilled to have joined Blurred,” she said. “In the new world order, the nature of business has fundamentally changed - businesses need to be and do better, and to be known for their positive actions and behaviors. How they're measured against the principles of ESG is critical is how a company is valued and how it performs.
“Blurred's proposition sits at the sweet spot of ESG and purpose – bringing together depth across consulting and creative to deliver transformative work. The firm and this role hit the sweet spot of work that I personally believe in.”
Colligan was previously an account director at Ogilvy, and has also worked at Freuds, Finn Partners and Sapience. He brings environmental and sustainability experience to Blurred’s multinational clients, including Coca-Cola, Arçelik and Lidl.
He said: “I am delighted to join a formidable team with a compelling culture. I look forward to building on my previous experience to help clients prosper in today’s fragmented landscape.”
The two hires follow Blurred’s appointment of sustainable business specialist Matt Peacock – previously Vodafone’s group director of corporate affairs – in January this year.
Blurred founder and CEO Nik Govier said: “Both Anisha and Stefan have the skills, but so did many of the candidates we interviewed. What made them perfect was their clear alignment with our own purpose and values, as well their ability to think beyond their own expertise to see the whole client picture.”