BERLIN — European business and communications consultancy Boldt has hired former BCW head of German public affairs and Berlin office lead as a partner in Germany.

Based in Berlin, Ferdinand Sacksofsky will be responsible for expanding Boldt’s corporate and public affairs practice, working with the Germany leadership team alongside Dusseldorf and Cologne partner Michael Kambeck.

Before joining BCW in 2021, Sacksofsky spent five years at ProSiebenSat.1, latterly as director of digital public affairs, and before that worked at Burson-Marsteller and in a government relations role at Ebay in Germany.

His new role will encompass political communication and strategy, as well as reputation management, digital public affairs, and advocacy at federal, state, and EU level.

The hire follows Boldt’s acquisition by US agency BPI last month; Brussels managing partner Jeremy Galbraith said: “This is perfect timing. After joining forces with BPI, I am delighted that we are now further strengthening the politically crucial connection between Berlin and Brussels. Ferdinand’s expertise in politics and communication, along with his broad network adds significant value for our clients.”

Sacksofsky added: “If you want to get involved with the dynamics and mechanisms of the political landscape, you must understand Germany’s changing political zeitgeist. I look forward to developing successful communication strategies with Boldt and expanding our public affairs and corporate offerings. I want to ensure that our clients’ issues are heard and provide them with the opportunity to actively shape the political discourse.”