ZURICH — Fast-growing Nordic business strategy and communications firm BoldT has made two new senior hires to its teams in Switzerland and Norway.

Ann Elin Hvidsten (pictured, right) joins Boldt as a partner in Oslo from Burson Cohn & Wolfe’s office in the city, where she was managing director and head of creative. Previously the creative director of Norwegian PR agency Agendum, she has 20 years’ experience in branding, campaigning and positioning.

In Bolt’s Zurich office, Anja Kroll (left) joins as a director. She has a background in the insurance and energy sectors, most recently at AXA where she was the communications manager for corporate strategy and innovation. She brings experience in digital transformation, content management, and complex diversity and corporate social responsibility issues.

BoldT managing partner Jeremy Galbraith said: “We are seeing strong and increasing demand for our business strategy-led approach to communications. I am therefore delighted these two strong leaders are joining our growing team.

“With Ann Elvin, BoldT now has one of the most experienced creative consultants in the Nordic region. And Anja with her digitally savviness and strong understanding of organisational change management will help leading DACH-customers through challenging transformational processes.”