LONDON — Brands2Life has launched a new fintech division, to be led by senior practice director Will Campbell, as interest in the sector continues to grow.

As head of fintech, Campbell – who has been with the agency for nine years – will be responsible for new business growth and client leadership: the agency’s current fintech portfolio includes Adyen, Openpay, Ripple, Soldo and TransferGo.

Brands2Life co-founder Giles Fraser said: “Will has done tremendous work, in shaping and driving our offer for fintechs. His appointment here recognises the expertise he’s developed and the momentum he’s helped build across the agency.”

Campbell added: “Fintech is certainly one of the most exciting sectors in the UK at the moment, and I’m delighted to be given the opportunity to lead a team where my passion for helping fintechs tell their story can be realised. Whether that’s for brands they’re at the start of their journey or those reaching market maturity, we are ideally placed to help them navigate the challenges ahead.”