NEW YORK — Former broadcast journalist Brett Larson has joined SourceCode Communications as senior VP of media strategy.

In the newly created role, Larson will be leading media strategy for SourceCode clients including media messaging, coverage, outreach and training.  He will be reporting to executive VP Kristen Stippich.

Larson joins from Bospar, which hired him in December 2021 as senior VP of media strategies.

Before Bospar, Larson was with Fox News, where he spent nearly seven years anchoring the morning news for Fox’s 24-hour SiriusXM satellite radio station. He produced Fox’s daily consumer technology report, “Fox on Tech,' for more than 1,600 Fox affiliates and local Fox TV stations nationwide. 

"We’re thrilled to welcome Brett to our team. His extensive experience in broadcast journalism makes him a wonderful addition and an invaluable asset to our clients,” Stippich said. “With a deep understanding of the media industry and it's evolving trends, Brett brings a unique perspective that will elevate our media capabilities and expand the media strategies we apply to drive tangible business results on behalf of our clients. We’re all tremendously excited to work with him.”