CANNES — Members of the PR Lions awarding jury shared some of their favourite campaigns from the shortlisted and winning work at PRovoke Media’s annual jurors’ roundtable in Cannes this week, where Doordash’s ‘Self Love Bouquet’ campaign by Los Angeles ad agency GUT took the PR Grand Prix.

Edelman global creative director Andrew Simon’s vote was for Gold-winning breast cancer campaign ‘Postponed Day’, from Grey Argentina: “I saw a piece of work that stopped me in my tracks and I had so much respect for it. It was bold and had the media asking what’s next rather than having to sell in. It was a pure, simple and strong initiative and because they brought 30 NGOs together it had scale.”

At FleishmanHillard, head of creative strategy Brian Melarkey said the ‘Dirty Laundry’ campaign by Lebanese gender equality non-profit organization Abaad with Leo Burnett, a Silver PR Lions winner focused on sexual abuse survivors, had stood out: “It really resonated with me in the early stages – it was visually beautiful, and the insight and impact was hard hitting.”

For Weber Shandwick India CEO Valerie Pinto, as well as 'Dirty Laundry', there were two other outstanding campaigns, including Publicis’ ‘Prêt à Voter’ for the Solar Impulse Foundation in France: “I was looking for work beyond traditional brand communications and that showed PR growing in its effectiveness across organisations, from advocacy to creativity. This campaign was a good example of advocacy in a constructive, progressive way that led to great conversations and great results.

“I also liked the [Silver-winning] Oreo rebrand in India, '#BringBack2011'. I kept looking at it again and again, it was so beautifully executed, and so much fun.”

At Hill+Knowlton Strategies, global head of content and publishing Vikki Chowney’s favourite piece of work was 'Kami', a Silver winner from Down Syndrome International and Forsman & Bodenfors in Singapore: “It was one of the entries I came in adoring and I was pleasantly surprised that others felt the same. It was a blend of true influencer innovation and raised visibility in an appropriate way for a younger audience, and it was striking, beautiful and inclusive – an end-to-end slam-dunk of how to use technology in a new way.”

Jury president Jo-ann Robertson, Ketchum’s global markets CEO, had a number of stand-out campaigns: “I was a huge fan of ‘Superstar Ravi’ [an Adidas campaign by Havas/Red Havas Middle East]. But my favourite was our Grand Prix (pictured) – it took us all by surprise, it was so simple and could only have happened when multiple cultural insights came together at once.”

Chowney and Robertson also noted multiple PR Lion winner ‘Fighting to Remember’, led by McCann Tel Aviv – “to say that was compelling was an understatement,” said Chowney, while Robertson added that the Holocaust-focused campaign had “real inter-generational power”.