LONDON — PRovoke Media is again collaborating with the International Communications Consultancy Organisation (ICCO) to represent the global PR and communications industry in Cannes this June, with both organisations being partners of advertising industry platform Little Black Book’s ‘LBB & Friends Beach’ for the first time.

The overall theme for the LBB & Friends Beach is ‘Creativity in 2023 – Better Together’. Other partners on the beach include global independent PR agency network The Network One, which has been an LBB partner in Cannes for many years.

During the week of the Cannes Lions International Festival of Creativity, which runs from 19-23 June, ICCO will be hosting a networking event for guests from the PR and communications industry on the Monday night, while PRovoke will be staging roundtable sessions, podcasts and other activations around brand creativity at the LBB beach on the Croisette, including leading an LBB panel session.

Beach roundtable sessions will include PRovoke Media regulars such as the CEO breakfast and insights from the PR Lions Jury, which is chaired this year by Ketchum’s global markets CEO Jo-ann Robertson. 

ICCO deputy CEO Rob Morbin told PRovoke Media: “Cannes continues to be an essential opportunity for agencies to showcase and celebrate excellent creative PR work. This exciting partnership with PRovoke offers our members from around the world the opportunity to network, learn, be inspired, and raise visibility of their creative portfolio.

“It’s important we engage with stakeholders across the spectrum, and our new collaboration with Little Black Book ensures we have a prime location on the Croisette for our activities, alongside some of the best and brightest creatives across various disciplines”.

Access to the LBB & Friends Beach – with the opportunity to attend LBB's content programme and network with in-house and agency attendees from the wider marketing and advertising industry – and to ICCO’s networking drinks is by invitation only, with a limited number of wristbands available. To register your interest in being a guest of PRovoke Media and ICCO for the whole week, please sign up here

PR agency and other industry partners will be confirmed in the next few weeks, with a few opportunities still available. To enquire about PRovoke Media content partnerships, please contact [email protected]. To enquire about ICCO networking partnerships, please contact [email protected].