Maja Pawinska Sims 20 Sep 2021 // 7:00AM GMT
LONDON — Technology specialist CCgroup has launched a cybersecurity division as it grows the number of clients operating in the increasingly competitive sector.
The division will help cybersecurity vendors, including cloud, networking and mobile security providers, sell their products and services to SMEs and enterprises. According to IDC, security spending is set to reach $174.7 billion globally in 2024, compared to $3.5 billion in 2004.
The new division will be run by Florie Lhuillier, who has spent the last seven years of her PR career, including four at CCgroup, working with leading cybersecurity companies. The agency’s cybersecurity client portfolio has included bot detection and mitigation specialist Netacea, data erasure provider Blancco, managed services provider Calligo and global content delivery network and cloud security provider CDNetworks.
Lhuillier said: “According to our latest Catalyst research, four out of five businesses are currently searching for new security suppliers. And this is despite 78% of companies already having made an unplanned purchase as a result of the pandemic. It’s clear there is an enormous opportunity for cybersecurity vendors to expand their customer base, however, the market is only getting tougher and more competitive. On the CyberDB database, 3,500 cybersecurity vendors in the US alone are listed.
"Having a dedicated division for cybersecurity, combined with our expertise and knowledge means we can help more innovative cybersecurity companies stand out in a noisy and crowded marketplace.”
The agency’s newest cybersecurity client is network vulnerability management specialist Titania, which has appointed CCgroup to lead analyst relations and public relations across the US. CCgroup has been tasked with driving awareness of Titania’s cybersecurity software, Nipper, among security decision makers in the US financial services, telecoms, federal, military and energy sectors.
Nipper automatically prioritises security and compliance findings according to the risk that the network vulnerability poses to the organization or mission, as well as providing recommended steps to address the problem.
Titania head of marketing Kasia Murphy said: "Nipper is increasingly an integral part of cyber protection teams’ toolset for securing the core network. But we need to ensure that we drive awareness of Nipper’s full capability, share of voice in the core network security space, and thought leadership around vulnerability detection and remediation. To do this, it was important for us to partner with an agency that understands the market we operate in and that is able to help establish us as an authority in the cybersecurity space on the other side of the Atlantic."