SINGAPORE — Collinson, the airport experience company that owns Priority Pass, has brought in Ketchum, Saeloun Asia and Pitchfork Partners to handle global PR duties following a competitive review.

Ketchum is assigned global communications agency, while Saeloun Asia oversees Asia-Pacific, focusing specifically on Singapore and Hong Kong. In India, Pitchfork Partners has been selected.

The trio replace Golin, which held the global PR assignment for the past three years — a critical period that included the Covid-19 pandemic. 

Collinson works with payment networks, banks, airlines, and hotel groups to deliver airport expiences, while also operating the Priority Pass lounge network. The company sees the latter as particularly important in terms of its Asia-Pacific expansion plans.

For Saeloun Asia, the new business comes one year after the firm was launched by former agency veteran Yvonne Koh, who most recently worked at Teneo and Edelman.

"As a strategic communications consultancy focused on building and nurturing reputation for Asia-based businesses, we are excited to partner with an innovative and customer-focused business like Collinson, and to support them on their growth and expansion in Asia Pacific," said Koh.

As Collinson’s Asia Pacific hub, Saeloun Asia will support corporate communications strategy, including executive communications, thought leadership, media relations, and crisis and issues management.