Maja Pawinska Sims 19 Apr 2023 // 1:00PM GMT
STAMFORD, CT — Personal care and beauty products manufacturer Conair has selected IPG agency DeVries Global as its brand communications agency of record for the US market.
The appointment comes as a result of Conair consolidating agencies across its health beauty appliances and personal care appliances divisions.
The DeVries Global team will be responsible for brand and product communications, media relations and influencer marketing strategy and activation across Conair’s portfolio, including hair accessory brand Scunci (pictured) and its InfinitiPRO range of hair styling tools.
Conair’s hairbrushes and accessories SVP and general manager Ellen Slicken said: “Conair has been providing innovative and high-quality products to consumers for over 60 years and our mission is to help people live life confidently in a more beautiful world. We’re thrilled to partner with DeVries Global as our new AOR. Their extensive experience in the beauty and personal care category and cultural-led approach to brand and product storytelling align perfectly with our business goals.”
DeVries Global New York managing director Jessica O’Callaghan added: “We're delighted to partner with Conair and their portfolio of iconic brands. They have a long history of innovation and many incredible products, so we look forward to showcasing them in a way that engages and inspires people to live their most confident lives.”