Maja Pawinska Sims 13 Apr 2023 // 4:39PM GMT
LONDON — Coolr has become Samsung’s UK social media agency of record, after winning a competitive pitch that started last summer.
The 70-strong digital and social specialist agency takes over Samsung's social media brief from marketing agency Rapp UK, which won the account in 2020.
Samsung’s UK PR agency is Ketchum, which has worked with the electronics giant since 2017.
Coolr opened its first international office in Los Angeles last year after winning ride sharing app Lyft’s social media account. The agency’s client roster also includes Burger King, Dolby, Doritos, Deliveroo, Walkers Crisps, Dreams and Trainline.
Coolr and Samsung were unavailable for comment.