Maja Pawinska Sims 13 Jan 2022 // 12:40PM GMT
LONDON — B2B communications agency 3Thinkrs, founded by former Lewis UK managing director Ruth Jones last year, has been appointed by Odaseva, an enterprise data platform for Salesforce, to support its global expansion.
Odaseva was founded in France in 2012 by former Salesforce technical architect Sovan Bin, before extending into the US. It has awarded the agency a multi-market PR brief, covering the US, UK, and France, without a pitch.
The firm, which raised $25 million in a Series B funding round in 2020, helps organisations protect the integrity of their data and comply with national and global data regulations, as well as ensuring critical information infrastructure such as telecommunication services, energy, utility, and transportation is compliant with the data regulations. It counts Toyota, Heineken, and Schneider Electric among its customers.
Odaseva’s chief revenue officer Eleanor Treharne-Jones said: “Following a review of global and local communications agencies, we’re delighted to be working with the team at 3Thinkrs. We are keen to share how Salesforce data management can be nimble, responsive and effective for largest enterprise customers. And we were looking for a global PR partner that shared the same attributes in its delivery.”
At 3 Thinkrs, Jones said: “Odaseva is helping to solve one of the most intricate and complex data challenges – how to protect data. We’re thrilled to be able to work with a market leader in the Salesforce ecosystem that is providing protection, compliance and agility for the most critical enterprise data.”
Jones left Lewis at the end of 2020 and set up 3Thinkrs in July last year, focused on integrated marketing for B2B and technology clients. The agency bills itself as supporting clients to “accelerate growth by syncing PR, marketing and sales activations…We help our clients distil the essence of their brand and positioning into clear messaging to help them drive sales and build brand equity.”
3Thinkrs now has an extended team of 16, including employees and contractors, and is also working with clients including Mckinsey’s marketing and sales practice, wellbeing and productivity company GoodShape, accounting workflow automation software firm FloQast and digital identity and fraud prevention provider Fourthline.
This week, 3Thinkrs also opened its collaborative 2022 training scheme to accelerate professional growth for new entrants to the communications industry, and is already signing up graduates from agencies and in-house teams.