NEW DELHI — Deloitte has named Avian Media as its new PR agency in India following a competitive review.

Avian replaces Integral PR, after a multi-agency pitch that began in April. Avian Media is tasked with helping Deloitte extend its brand positioning as a trusted global consulting and advisory firm in India – by driving thought leadership across audit, consulting, financial advisory, risk management, tax, and related services.

Accordingly, Avian will be responsible for developing and managing strategic communications that highlight the company’s business strengths, promoting consulting and advisory leadership and innovation.

“We are extremely pleased to be the partner of choice for Deloitte," said Avian Media CEO Nitin Mantri. "This partnership is testament to the strength of our ideas and our ability to devise insight-driven creative campaigns that influence behaviour and drive change. It’s a privilege to be chosen as their preferred communications partner."