Maja Pawinska Sims 21 Aug 2023 // 6:00AM GMT
LONDON — Finn Partners’ European consumer team won a competitive pitch to deliver PR consultancy on a retained basis for Berry Bros. & Rudd Spirits, including No. 3 London Dry Gin, The King’s Ginger and Hine Cognac. The team will launch strategic projects and brand partnerships across the UK and key global markets, as well as ongoing media relations and seasonal activity. The UK team will also co-ordinate PR activity in the US, Italian and German markets. This is in addition to the existing Berry Bros. & Rudd fine wine brief, which has been retained by Finn Partners since 2021.
LONDON — Singapore Tourism Board has appointed One Green Bean as its PR and social media agency in the UK, following an open request for proposal. The remit will see One Green Bean lead communications strategy and plan for both UK leisure and meetings, incentives, conferences and exhibitions (MICE) audiences. The multi-year contract includes integrated creative campaigning, broadcast and brand partnerships, and media and influencer hosting.
LONDON — Yachting company Fraser Yachts (pictured) has appointed independent PR, social and digital agency The PHA Group to deliver social media management services. The agency will lead social strategy and delivery, with the aim of achieving further brand awareness, maintaining strong website traffic and promoting Fraser Yachts’ services.
LONDON — Avalara, a provider of tax compliance automation software, has chosen B2B comms agency Fight or Flight as its PR agency of record in the US following a competitive pitch. The agency has represented Avalara’s PR program in the UK since July 2021 and is taking on an extended remit, including supporting Avalara’s PR strategy, creative, and proactive media relations across North America and Europe. Avalara is the latest in a string of Fight or Flight wins in North America.
LONDON — Prolific, a UK-headquartered ethical research and AI-training specialist that counts Meta and Google among its clients, has selected Missive for its global communications brief. The appointment follows Missive handling Prolific’s Series A funding announcement, securing top tier international coverage.
LONDON — The Royal Town Planning Institute has announced that it has selected Grayling to lead its campaign to battle misinformation around planners and their role in the planning system. The RTPI put out its campaign RFP following a member survey that pointed to a worrying increase in planners being negatively impacted – and in some cases personally targeted – as a result of planning misinformation online.
LONDON — My Expert Midwife (MEM) has re-hired The Fourth Angel (TFA) to manage consumer, corporate and trade communications. MEM specialises in providing advice, e-learning, tips, and a range of products to support women and babies from conception to newborn and beyond. After hiring The Fourth Angel for a six-month project in 2019, My Expert Midwife has now briefed the agency to provide ongoing support for the brand and its products.
LONDON — The Fourth Angel has also brokered a deal to launch former Blur bass player Alex James’ first English sparkling wine under his ‘Britpop’ label with Laithwaites, the UK’s leading direct-to-home drinks retailer. James, who is also a cheese maker, is extending his Britpop range from cider to other alcoholic and non-alcoholic beverages. The sparkling wine is made by the Furleigh Estate in Dorset.
LONDON — Graylog, a global provider of security information and event management (SIEM) and log management software, has appointed Made By Giants as its PR and creative partner in EMEA. The relationship covers PR, campaign development, creative concepts and production, owned media and PPC.
LONDON — Software-as-a-service asset finance software provider QV Systems has appointed Centropy PR as its agency of record, after a competitive pitch. Centropy will provide strategic consultancy, media relations and content creation to the 100-people strong fintech, which works with household brands like MotoNovo Finance, Zenith Leasing and Time Finance.
MANCHESTER — PR Agency One has been selected by UK haircare brand Mark Hill Hair as its first B2B and corporate communications agency. The brand, founded by celebrity hairdresser Mark Hill, has a product range including hair care, hair accessories and electrical hair products. PR Agency One will create and implement a communications strategy including out-of-home advertising, social media, display marketing, campaigns, brand partnerships and media relations.
LONDON — MikeWorldWide is partnering with social enterprise Mental Health First Aid England for a pro bono project. The agency’s purpose division will lead the venture, along with research, content, and creative teams across the UK and US offices.
LONDON — Rif Care, a US-based menstrual care brand which offers biodegradable, organic period products made from hemp fibre, is to partner with global strategic and creative company ScienceMagic on brand strategy, marketing, PR and community identification activity. ScienceMagic is working with the US-based brand as part of its pro-bono programme.
LONDON — Vertical farming skincare brand Baz & Co – founded by James Dashwood Chase, a farmer who also co-founded the Chase Distillery – has hired Red Lion to launch the latest addition to its all-natural range, a deodorant. Red Lion will implement a press office and social campaign to support the launch, featuring the product’s vertically-farmed ingredients of basil, witch hazel and vetiver.
GLASGOW — Perceptive Communicators, which specialises in the technology, built environment and science sectors, has been appointed by The Clarus Networks Group – an authorised reseller of Elon Musk’s SpaceX Starlink system – to deliver public relations support. The agency has also been hired by George Buchanan Architects to handle social media strategy, content and LinkedIn.
LONDON — Gamma Communications, which provides UCaaS, mobile and connectivity services to businesses, has appointed B2B technology specialist Fox Agency to lead brand activity in the UK, Germany, Netherlands and Spain after a competitive pitch. The first phase will cover local market research and customer insight, brand and campaign planning, creative concept, and content creation with localisation. Campaign execution will span PR, experiential, DOOH, digital, programmatic, social, and through-channel marketing.
BIRMINGHAM, UK — Co-op Funeralcare, the UK’s largest funeral provider, has appointed WPR to support its in-house PR team with the delivery of regional PR activity. WPR will be providing support across Co-op’s estate of 800 funeral homes, identifying and developing PR stories to increase brand awareness and visibility, as well as tailoring PR campaigns for regional promotion.
LONDON — New youth-led work and travel brand Jenza, which arranges flexible working holidays, summer camps and international internships with pre-arranged jobs and placements in Canada, Japan, Australia, New Zealand, the US and the UK, has appointed Rooster to manage UK PR. Rooster will drive consumer and trade PR, and support the brand as it works towards B Corp certification.
LONDON — Klaxonn has been appointed by Racoon Media Group to lead PR for National Snow Week, which includes consumer events in Birmingham and London this October for winter sport enthusiasts, plus micro events across the country for brands, associations, resorts and destinations. Klaxonn, which will handle media relations and creative strategy, was set up in February as a division of Ready10 to meet post-pandemic demand as live experiences return. Clients include Ideal Home Show, Grand Designs Live and British Marine’s Southampton International Boat Show.
LONDON — Protolabs, a digital manufacturer of custom prototypes and low-volume production parts, has selected B2B technology PR agency Fourth Day to manage UK PR, influencer relations and thought leadership programmes after a four-way competitive pitch.