Maja Pawinska Sims 03 Jul 2023 // 6:00AM GMT
LONDON — Mischief, part of the MHP Group, has been selected to handle communications for Team GB in the run-up to the Paris Olympic Games in 2024, after a competitive pitch. The organisation has worked with Hill+Knowlton Strategies for the past three years. Mischief’s brief includes creative campaigns around milestone moments, talent amplification, fan engagement, data capture, social media and press office support.
LONDON — Ready10 has been appointed by UK snack bar brand Kind after a competitive pitch. The agency’s brief includes activating the brand’s newly-announced Football Association partnership of the England women’s senior team, kicking off with an activation campaign around the 2023 summer tournament as part of the four-year deal. Ready10 will also handle campaigns around taste and nutrition, and supporting the brand’s ‘kindness’ ethos. The work will span PR, social and experiential activation, and press office.
LONDON — Clarity has been appointed by Primer, a Silicon Valley-backed ecommerce automation platform, as its UK communications agency of record. The agency will focus on brand awareness and positioning Primer as an ecommerce innovator, via an earned media strategy that includes corporate profiling and creative campaigns.
MANCHESTER — PR Agency One has been appointed by Releaf (pictured), the UK’s first all-in-one medical cannabis e-clinic and creator of the legally-compliant Medicinal Cannabis Card, to launch its services and provide ongoing PR support. The consumer brief aims to establish Releaf as a trusted and authoritative figure in the medicinal cannabis industry through strategic campaigns, press office, brand activations and integrated communications.
LONDON — MikeWorldWide has been appointed by Ivanti, provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets, after a competitive pitch. The agency is leading an integrated B2B campaign to increase Ivanti’s brand reputation and raise the profile of its UK spokespeople, including comprising media relations, social management and award activity.
LONDON — Way To Blue, the integrated communications agency owned by Miroma Group, has been appointed as UK PR agency by global anime platform Crunchyroll, a joint venture of Sony Group with more than 11 million subscribers. Way To Blue will work across Crunchyroll’s portfolio, including streaming, theatrical, events, ecommerce, gaming and consumer products. The agency will also manage publicity for all new and returning UK title releases. Globally, the anime industry is projected to be worth $37 billion in 2025.
LONDON — The Humanitarian Finance Forum, a non-profit cross-sector organisation tackling the growing humanitarian funding gap, has appointed Milk & Honey PR to support its efforts to unlock private capital. The agency has also started working with Plastic Collective, a social enterprise helping businesses use plastic better, on a programme in the UK, US and Australia to build understanding of ‘plastic leadership action’, including investing in plastic credits and recycling activities. As part of the partnership, the B Corp agency will be addressing plastic use in all elements of its own operations.
LONDON — Private hearing care provider Boots Hearingcare has appointed Journey Further to handle organic, paid and creative activity. The performance brand agency won the seven-figure account in a competitive pitch against four other agencies. Journey Further’s approach includes digital strategies and bespoke technology across SEO, content, PR, PPC, programmatic and creative.
LONDON — Team Lewis has been retained by Kadans Science Partner, which develops science and technology labs across Europe, to lead an integrated marcomms programme in the UK and promote the UK as a life sciences innovation hub. The agency will also be responsible for increasing brand visibility for Kadans, its tenants and locations, including cell and gene therapy in Stevenage and a wet lab innovation centre in London. The current brief follows brand and corporate communications projects in 2022; the UK programme now includes media relations, media buying and advertising, event curation, video/photography and a LinkedIn campaign.
LONDON — Lyfeguard, a life planning assistant and document management platform, has selected Centropy PR to handle external communications after a competitive pitch. Lyfeguard enables users to store, share and organise important financial information, as well as legal documents, birth certificates and wills on one platform. It then allows this information to be passed securely onto friends, family and trusted advisors. Centropy’s communications programme includes media strategy, journalist relations, thought leadership and content creation.
LONDON — Extended reality agency Arcade has selected Platform Communications to build its international market presence. Platform will deliver strategic communications planning, thought leadership content, media relations and social media to strengthen Arcade’s position as a leader in XR for fans, brands, arts, and culture. Arcade works with brands across entertainment, sports, retail and arts and culture, including the National Gallery, Lipton Iced Tea and Sky Sports.
BIRMINGHAM, UK — Hollywood Bowl Group has appointed WPR to deliver an organic social media brief across its Hollywood Bowl and Puttstars mini golf brands. The leisure business has 69 centres in the UK and seven in Canada, with bars and diners, Costa Coffee outlets, and VIP bowling lanes. WPR’s social media activity is focused on channel discovery, growth, community building and engagement across Facebook, Instagram and TikTok. The agency’s portfolio of leisure industry brands includes Alton Towers Resort, Drayton Manor, West Midland Safari Park, The Camping and Caravanning Club and Warner Leisure Hotels.
MANCHESTER — Digital PR agency Bottled Imagination has secured a long-term account win with health and wellness brand Protein Works after a competitive pitch. The team will develop creative and reactive digital PR campaigns to establish the brand as an authority in the world of health, wellness and functional foods. Since launching in June 2022, Bottled Imagination has built up a roster of B2B and B2C clients including fashion retailer Fenwick and digital asset management platform Bynder.