Maja Pawinska Sims 27 Nov 2023 // 5:12PM GMT
LONDON — Fashion and homewares retailer Matalan has appointed Headland to develop an integrated reputation management programme including financial reporting, corporate and brand profiling, thought leadership and campaigning Headland partners Susanna Voyle and Carley Sparrow will lead the account, reporting to Matalan chief customer and omnichannel officer Ali Jones.
LONDON — German herbal liqueur brand Jägermeister has appointed Frank PR as its retained UK consumer and trade PR agency, after a competitive pitch. The agency has been tasked with creating integrated campaigns that will build “brand love and cultural relevance”. Frank will also run the brand’s consumer and trade press office, including Jägermeister’s annual cocktail competition for bartenders and brand presence at festivals, as well as C-suite profiling and thought leadership. The account will be led by Frank managing partner Melissa Robinson.
LONDON — Greetings card company Hallmark has appointed Wild Card to create a strategic brand communications campaign, including social media, brand and product storytelling, product trials and national news coverage. The account will be led by Wild Card director and strategy lead Sophie Langridge.
LONDON — Who Gives A Crap, the eco-friendly toilet paper brand (pictured), has selected consumer PR agency and fellow B Corp business Fanclub as its UK partner, after a competitive pitch. Fanclub will lead local campaigns and press office for the brand, while working with global teams on creative development. The account will be led by Fanclub senior account director Emily Barnes; the agency has already supported Who Gives A Crap’s global team on its recent launch of Winnie-The-Pooh: The Deforested Edition. The company joins Fanclub’s roster of clients that are seeking to make an environmental or social impact, including ethical smartphone company Fairphone, household cleaning company Smol, circular fashion company Lucy & Yak, and MusicMagpie. The agency’s corporate and B2B practice, Humankind, works with electric car racing series Formula E, and climate tech company Permutable AI.
LONDON — Corporate and consumer agency, Rosely Group, which has offices in the UK, the Netherlands and the US, has been retained by specialist tour operator Flavours Holidays, which provides solo holidays in Italy, Spain, Morocco and Scotland. The account will sit within Rosely Group’s consumer team and covers media relations, print and digital campaigns, strategic brand partnerships and thought leadership.
LONDON — Technology agency Missive has been selected by airline software provider Accelya to manage external PR and communications. The agency will lead a programme to cement Accelya’s position and reputation in the aviation industry, with an integrated approach across strategy and planning, PR and communications, event support, digital and social.
DUBLIN — Hasbro Pulse, toy maker Hasbro’s destination for fans and fan merchandise, has selected Hopscotch Europe to handle PR activities in eight key European markets: Austria, France, Germany, Ireland, Italy, Poland, Spain and the Netherlands. The collaboration between the European hub of Hopscotch Global PR Group and Hasbro Pulse began in March and was extended last month across EMEA after a competitive pitch. The agency will provide PR support and consultancy for the brand at regional and country management levels.
LONDON — Independent British fragrance brand Floral Street has appointed Coolr as its TikTok partner, to elevate the brand’s presence on the channel in the UK and US. Owned by beauty powerhouse Michelle Feeney – known for creating global brands including Crème de La Mer and St Tropez – the planet-friendly, vegan, fragrance brand launched in 2017 and is available through retailers including Sephora, Anthropologie, ASOS, SpaceNK, John Lewis and M&S Beauty. Coolr will work with content creators to build a Gen-Z and Millennial audience, with Coolr Studios creating content for TikTok and its editorial team focusing on brand tone of voice and community management.
LONDON — The Coconut Collab, a British business which produces a range of coconut-based products, has appointed health, beauty, sport, and wellness specialist Neon – which was founded by former TalkSport and Pernod Ricard comms leader Amy Grantham – to oversee PR activity for the launch of M!LKTM, a barista-style ‘milk’ that looks, tastes and behaves like dairy. The agency will also provide ongoing support for The Coconut Collab as it continues to build on its presence across the UK.
LONDON — Champagne Lanson, one of the oldest champagne houses, has appointed Clarion to manage consumer and trade communications in the UK. The WPP consumer and B2B digital and influencer marketing agency secured the contract after a competitive pitch.
LONDON — Luxury agency Quinn PR has won the real-estate and consumer lifestyle communications for Swiss alpine resort Andermatt, after a competitive pitch. Quinn London is tasked with raising awareness of Andermatt as a year-round destination through media relations, creative campaigns and sales-focused activity, in addition to supporting the destination on brand partnerships, sponsorships and events.
MANCHESTER —Property tech start-up Housr, which positions itself as the “Tinder for student housing” has chosen PR Agency One as its PR agency in the UK and the US as it gears up for its next funding round and US launch. Housr streamlines the process of finding a student property, and organising and paying for utility bills. PR Agency One will support Housr and its co-founder and CEO Harry Panter through a PR and social media campaign which integrates earned media, video and content, to generate coverage in top-tier national, broadcast and trade press.
LONDON — DKK Partners, a fintech specialising in emerging markets and foreign exchange liquidity, has appointed Centropy PR to lead its global communications strategy. DKK was founded in 2020 by banking industry veterans Dominic Duru, previously of RBS and Citi, and Khalid Talukder, previously of UBS, Citi & Deutsche Bank, set up to provide payments services to SMEs in emerging markets across Africa and the Middle East. Centropy will develop a global PR and communications campaign, including industry events, policymaker meetings, media relations, thought leadership and content creation.
LONDON — Hatch, which specialises in PR, content production, social media and activation, has been handed a global consumer activation brief by betting firm Bet365 to deliver fan experiences and content across a range of sporting events in the UK, Europe and the US under the banner of the ‘Never Ordinary’ campaign.
LONDON — Barbados Tourism Marketing has appointed specialist communications agency 33Seconds as its UK public relations partner, following an open RFP and competitive pitch process earlier this year. The agency’s remit is to provide a range of integrated public relations, promotional and consulting services, including campaigns, press trips and influencer partnerships, to encourage increased tourism from the UK. The appointment comes as the tourism body refreshes its marketing focus to “move away from the perception of sun, sea and sand, to differentiate Barbados from other competitive island destinations.”
LONDON — GB Taekwondo, the body responsible for elite athlete performance and pathway development in the UK, has appointed sports PR agency MatchFit as its retained agency. MatchFit will handle creative communications for the National Governing Body at the start of a 12-month period which includes the 2024 Olympic Games and Paralympic Games in Paris, with a remit to profile GB Taekwondo’s elite athletes and tell the unique stories behind their performance journeys. The agency is also leading a review of GB Taekwondo’s visual brand identity, as well as evolving the organisation’s social media strategy and execution.
DUBAI — The PHA Group has been appointed by Alif Pay to lead its PR and communication activities in the Middle East. Launched in the UAE in September 2023, Alif Pay enables fintech products for UAE residents. The agency first partnered with the Alif group in 2021, when it was the leading fintech in Tajikistan. Since then, Alif has launched into three new markets and concluded one of the highest funding rounds in Central Asia with Jefferson Capital.
LEEDS, UK — Prohibition PR has expanded its roster of retail clients after winning a new brief to support the UK launch of US sleep and relaxation brand, Ostrichpillow, whose products include pillows and eye masks. Prohibition will help Ostrichpillow enter the UK retail market through integrated communications including press office and campaign activation, influencer engagement, press event management and retail sampling.
LONDON — Garden annexe manufacturer iHus has appointed Sunny Side Up following a competitive pitch. The agency will be responsible for helping drives sales in the short-term and building the brand in the longer term; iHus, headquartered in Yorkshire, has built more than 500 annexes around the UK and won several design and build awards. The account will be led by MD Zoe Ward-Waring, reporting into Julian Horberry, iHus group marketing director.
LONDON — Red Lion has been appointed by prescription skincare brand Uncouth to support its consumer launch. Uncouth was founded by dermatology specialist Dr Emma Horton, who received investment from BrewDog’s James Watt after making it to the final of his Next Unicorn competition in June.
LONDON — PR agency Stand has been appointed by the Food4Climate Pavilion, a partnership of 20 organisations focused on food system transformation and sustainable diets, to support in the lead-up and duration of the COP28 conference this year and raise awareness of the impact global food systems have on the environment.