Maja Pawinska Sims 22 Sep 2023 // 2:18PM GMT
LONDON — A new £3 million fintech research and development facility at Warwick Business School – whose MBA is ranked second in the world by the Financial Times – has appointed Centropy PR to manage its communications programme.
The Gillmore Centre for Financial Technology will focus on research into the impact of emerging technologies – such as artificial intelligence, machine learning, blockchain, mobile payments, cryptocurrencies and crowdfunding platforms – on financial activities and fraud.
It will also develop ‘GillmoreGPT’, an index of fintech research, a Crypto Index that tracks crypto prices against inflation, mobile and platform-based fintech solutions and immersive technologies for financial literacy.
Centropy will lead on external media relations, events and policymaker outreach as part of an integrated campaign.
On the launch of the centre, the UK minister for tech and the digital economy, Paul Scully, said: “The UK is the second largest global centre for fintech, and this new facility will serve as an incubator for a new generation of businesses and a leading hub for the latest academic research and insights.”
The centre will be led by 25 academics and fintech business leaders and will act as a platform for industry collaboration projects, virtual and augmented reality teaching, and applications of advanced generative AI in financial services.
Warwick Business School press and PR manager Ashley Potter said: “The Centropy team provided a comprehensive response to the brief with a fully-integrated campaign including media relations, thought leadership and policy expertise. We’re very excited to be working with a dynamic team with deep expertise in the fintech industry.”
Centropy PR founder Steven George-Hilley added: “The Gillmore Centre at Warwick Business School is a flagship organisation in Britain’s booming fintech industry. The team have unrivalled expertise and insights, and we look forward to helping them raise the profile of the centre, establishing it as an international centre for fintech excellence.”