LONDON — B2B technology marketing specialist Fox Agency has opened its first office in the US, appointing Paul O’Malley to lead its growth in the US market.

The opening is the 60-strong agency’s fourth office, having expanded from its UK bases in London and Leeds to Düsseldorf in April this year.

O’Malley joins as chief operating officer for North America, after five years establishing B2B agency Kingpin Communication’s expansion into the US.

He grew Kingpin to more than $50 million in revenue before it was sold to The Marketing Practice in September 2021. O’Malley was then president of The Marketing Practice until last year. He was previously an associate director at WPP agency MediaCom.

Fox Agency already has a client base in the US, including B2B brands Phinia, Delphi, BearingPoint and Arcwide. The New York office will support delivery of existing client programs while expanding the US portfolio and working with UK and European technology brands seeking expansion and growth in the US.

Agency CEO Ben Fox said: “With the US already accounting for 30% of our global revenues, the next logical step is to open a US office to maximize the opportunity that exists amongst US tech firms seeking brand and demand-led growth. Paul’s experience and expertise in the US B2B tech marketing space makes him the ideal person to lead our US office.”

O’Malley added: “The creativity and drive I've seen at Fox Agency, especially in how we serve our US clients from our UK base, inspired me to want to be a part of this great organization. There's a notable passion here to not just excel in the B2B tech space but to redefine what success looks like.

"By opening our US office, we're not only acknowledging the value of our existing partnerships; we're planting our feet firmly on the ground to nurture these connections and deliver tailored, globally informed strategies right where you need them.”

Fox Agency’s client roster also includes global B2B tech brands Sony, Alcatel-Lucent Enterprise and Brother.