Maja Pawinska Sims 26 Apr 2021 // 1:43PM GMT
LONDON — TheFork, the global restaurant booking site owned by TripAdvisor, has appointed Frank as its retained UK PR agency.
Frank’s remit covers corporate and consumer campaigns with the aiming of raising UK awareness and “building brand love” to support the TheFork’s growth plans.
TheFork acquired Bookatable in 2019, making it the leading restaurant booking platform across Europe, with a presence in 22 countries and around 80,000 restaurant partners across the world.
Frank director Melissa Robinson said: “It’s been a tough and challenging year for us all, with hospitality being hit particularly hard, but there is finally light at the end of the tunnel as we start to ease out of lockdown.
“Such a monumental, long-awaited moment and one we have big plans for with TheFork over the coming months. Expect ample servings of fun with a side of light-relief via initiatives and campaigns that are truly in-tune with how we’re feeling as a nation and guaranteed to spark talkability.”
TheFork’s head of PR and communications Josephine Ellis added: “We can’t wait to get going with Frank, working together to grow our brand image in the UK, and increasing our relevancy and brand love with consumers to become the smart reflex of all restaurant outings, as we already are across Europe. We’re looking forward to delivering some great campaigns together and having lots of fun while we’re at it.”
The partnership between Frank and TheFork follows the agency’s latest “Weetabix and beans” viral campaign and a number of new client wins, including two Burton’s Biscuits accounts and charity Leonard Cheshire.